Privacy Policy

1. Data Fiduciary Status and Collection

Under the Digital Personal Data Protection Act, 2023 (DPDPA), ERTHAD PRIVATE LIMITED acts as a Data Fiduciary[cite: 2]. When you create an account on our application, we collect:

• Account Data: Name, email, and authentication credentials[cite: 2].
• Profile Payload: Phone numbers, professional titles, social media URLs, and any other data you input into our application to be displayed when your NFC card is tapped[cite: 2].

2. Purpose and Processing

Your data is processed strictly to enable the core functionality of your NFC business card[cite: 2]. We host this data on secure cloud servers so that it can be dynamically retrieved and displayed upon a successful hardware scan[cite: 2]. We absolutely do not sell or lease your profile data to third-party marketing agencies[cite: 2].

3. Third-Party Infrastructure

We utilize trusted third-party cloud infrastructure to securely manage authentication and database hosting[cite: 2]. Your data is stored subject to strict Row Level Security (RLS) protocols, ensuring that your profile information is only modifiable by your authenticated account[cite: 2].

4. Public Data Exposure Risk

By the inherent design of an NFC business card, the data you choose to upload to your digital profile is intended for public consumption[cite: 2]. Anyone who taps your physical card or possesses your unique profile URL will have access to the data you have provided[cite: 2]. ERTHAD PRIVATE LIMITED is not responsible for the scraping, storage, or misuse of your data by individuals you share your card with[cite: 2].

5. The Right to Erasure

You maintain absolute control over your digital footprint on our platform[cite: 2]. You may delete your account at any time through the application settings[cite: 2]. Initiating account deletion will trigger a permanent and irreversible purge of your database row and authentication record from our active servers[cite: 2].